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The German Marshall Fund of

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are resolved when the model is subclassed as a concrete model and are not relative to the abstract model’s app_label :


To refer to models defined in another application, you can explicitly specify a model with the full application label. For example, if the Manufacturer model above is defined in another application called production , you’d need to use:

This sort of reference, called a lazy relationship, can be useful when resolving circular import dependencies between two applications.

A database index is automatically created on the ForeignKey . You can disable this by setting db_index to False . You may want to avoid the overhead of an index if you are creating a foreign key for consistency rather than joins, or if you will be creating an alternative index like a partial or multiple column index.

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Behind the scenes, Django appends to the field name to create its database column name. In the above example, the database table for the model will have a column. (You can change this explicitly by specifying ) However, your code should never have to deal with the database column name, unless you write custom SQL. You’ll always deal with the field names of your model object.

ForeignKey accepts other arguments that define the details of how the relation works.

When an object referenced by a ForeignKey is deleted, Django will emulate the behavior of the SQL constraint specified by the on_delete argument. For example, if you have a nullable ForeignKey and you want it to be set null when the referenced object is deleted:

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Cascade deletes. Django emulates the behavior of the SQL constraint ON DELETE CASCADE and also deletes the object containing the ForeignKey.

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I promised you some comparison tables to help inform your decision on these three excellent email marketing tools.

But first, I wanted to cover the topic of list building, as this is a common factor for whichever solution you select.

List Building is a crucial part of email marketing. And most marketers realize the importance of placing opt-in forms in strategic places to capture new email subscribers.

AWeber, GetResponse, and MailChimp all have their own signup forms that you can use on your website to capture email addresses for your list(s).

The built-in signup forms are OK to get you started. And each service provider has a few templates that will probably fit in with your website design.

However, in the long-run, you’ll want to consider investing in a separate lead generation tool to build your email list. As says:

The old solutions of just using any old opt-in form that came with our email provider aren’t enough.

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all have far greater lead capture features, and integrate with all the major email marketing service providers.

Thrive Leads , Optin Monster , and Leadpages

OK, so as promised, we’ve put together some handy comparison tables on features and pricing.


First, we have a feature comparison chart to give you a quick checklist of what each platform has to offer:


Next, we have a pricing comparison table to give you an overview of how each platform compares. Note that MailChimp offers more options with their smaller intervals:

AWeber and GetResponse offer a free 30-day trial, whereas MailChimp offers a ‘Free Forever’ plan which supports up to 2000 email subscribers and 12000 emails per month but with limited features.

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All three of these email marketing services are top notch.

If you’re just starting out, and you need to control costs, then MailChimp’s Forever Free option is great. You get a lot of features packed into the free service, and if you need to extend a little, you can move up to the Prepay option.

MailChimp’s Forever Free

The monthly pricing from MailChimp is also very attractive to new starters because it is more granular moving up in bands of 500 subscribers. This is an excellent option for a small business that is making steady growth.

monthly pricing from MailChimp

AWeber’s monthly pricing plan increases sharply once you pass 500 subscribers. GetResponse’s initial pricing plan allows 1000 subscribers and is slightly cheaper than AWeber.

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